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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Kim, W. Chan; Mauborgne, Renee

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - - Boston Harvard 2005 - 240

ISBN: 9781591396192

Subjects--Topical Terms:
Strategic Management; new products

Dewey Class. No.: 658.4012 KIM

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