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Services marketing: people tehnology, strategy

Lovelock,Christopher & Wirtz, Jochen

Services marketing: people tehnology, strategy - 7 - Boston Prentice Hall 2011 - XXII, 624 28 cm ; HB

ISBN: 9780136107217

Subjects--Topical Terms:
Professional- Marketing, Service industries marketing
Marketing management

Dewey Class. No.: 658.804 LOV

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