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Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna

Customer sense : how the 5 senses influence buying behavior - New York Palgrave 2013 - XIII,185

ISBN: 9780230341739

Subjects--Topical Terms:
Marketing psychological aspects, consumer behaviour, Senses and sensation

Dewey Class. No.: 658.8342 KRI

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