Business analytics for managers : taking business intelligence beyond reporting

Laursen, Gert H. N.; Thorlund, Jesper

Business analytics for managers : taking business intelligence beyond reporting - 2nd Ed., - USA Wiley 2017 - xxiv,264 p. 23 cm ;Hard

Alpha/2413/20 Apr17/Rs.3406.59/-

Chapter 1 The Business Analytics Model
Chapter 2 Business Analytics at the Strategic Level
Chapter 3 Development and Deployment of Information at the Functional Level
Chapter 4 Business Analytics at the Analytical Level
Chapter 5 Business Analytics at the Data Warehouse Level
Chapter 6 The Company’s Collection of Source Data
Chapter 7 Structuring of a Business Intelligence Competency Center
Chapter 8 Assessment and Prioritization of BA Projects
Chapter 9 Business Analytics in the Future

he intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field
Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field.

Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever.

Learn how Hadoop can upgrade your data processing and storage
Discover the many uses for social media data in analysis and communication
Get up to speed on the latest in cloud technologies, data security.


Business intelligence
Business Economics -- Statistics.

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