Event marketing : how to successfully promote events, festivals, conventions, and expositions
Preston, C A
Event marketing : how to successfully promote events, festivals, conventions, and expositions - 2nd Ed - New Delhi Wiley -India 2015 - xix, 300p. 23cm ;Pbk
Bookwell /1327/30-Jan18/ Rs.539/-
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.
Special events--Marketing
Business Communication
658.456 PRE
Event marketing : how to successfully promote events, festivals, conventions, and expositions - 2nd Ed - New Delhi Wiley -India 2015 - xix, 300p. 23cm ;Pbk
Bookwell /1327/30-Jan18/ Rs.539/-
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.
Special events--Marketing
Business Communication
658.456 PRE