Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Rowles, Daniel
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising - 2nd Ed. - Great Britain Kogan page 2017 - xiii,256p. Pbk
Recommend by Prof. Sathya Saminadhan/ Book well - 1503-19-Feb-18/Rs.1895.05 Pd.1421.00/-
Part 1. Mobile marketing in perspective. Understanding the user journey --
Technology change and adoption --
Disruption and integration --
Devices, platforms and technology : why it doesn't matter --
The future of mobile marketing --
Part 2. The tactical toolkit. Mobile sites and responsive design --
Mobile and e-mail --
How to build app --
Social media and mobile --
Mobile search --
Mobile advertising --
Augmented reality (AR) and virtual reality (VR) --
Quick response (QR) codes --
Location-based devices and beacons --
Near field communication (NFC) and mobile payments --
Instant messengers (IM) apps and short messaging service (SMS) --
Mobile analytics --
Part 3. Mobile marketing checklists. Checklists.
A clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile."--Provided by publisher.
978-0749479794
Mobile commerce
Mobile communication systems
Telemarketing
Internet advertising & Marketing
658.872 ROW
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising - 2nd Ed. - Great Britain Kogan page 2017 - xiii,256p. Pbk
Recommend by Prof. Sathya Saminadhan/ Book well - 1503-19-Feb-18/Rs.1895.05 Pd.1421.00/-
Part 1. Mobile marketing in perspective. Understanding the user journey --
Technology change and adoption --
Disruption and integration --
Devices, platforms and technology : why it doesn't matter --
The future of mobile marketing --
Part 2. The tactical toolkit. Mobile sites and responsive design --
Mobile and e-mail --
How to build app --
Social media and mobile --
Mobile search --
Mobile advertising --
Augmented reality (AR) and virtual reality (VR) --
Quick response (QR) codes --
Location-based devices and beacons --
Near field communication (NFC) and mobile payments --
Instant messengers (IM) apps and short messaging service (SMS) --
Mobile analytics --
Part 3. Mobile marketing checklists. Checklists.
A clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile."--Provided by publisher.
978-0749479794
Mobile commerce
Mobile communication systems
Telemarketing
Internet advertising & Marketing
658.872 ROW