Global strategic management
Mellahi, Kamel,; Frynas, George J,;Finlay, Paul
Global strategic management - New Delhi Oxford University Press 2005 - xviii, 395 p. 24 cm ; Pbk
Gratis from Publisher Rs.365/-
1. Introduction to global strategic management --
2. Global business environment : the external macro environment --
3. Global business environment : the industry environment --
4. Corporate social responsibility and stakeholder analysis --
5. Analysis of the internal environment --
6. Managing the internationalization process --
7. International strategic alliances : partnership and cooperation --
8. The subsidiary-level strategy --
9. Headquarter-level strategy --
10. Global structures and designs --
11. Global management of change --
12. Global strategic control.
This new text is the first to offer a truly global, as opposed to multinational, perspective on strategy, covering both traditional strategic management topics and new topics such as corporate social responsibility. Global Strategic Management provides a thorough analysis and discussion of the concepts, processes and methods for developing managing and controlling strategies for global organisations. It includes a range of case studies of firms from emerging economies alongside those from the United States and Europe
978-0195685881
Strategic planning
International business enterprises--Management
International economic relations
658.4012 MEL
Global strategic management - New Delhi Oxford University Press 2005 - xviii, 395 p. 24 cm ; Pbk
Gratis from Publisher Rs.365/-
1. Introduction to global strategic management --
2. Global business environment : the external macro environment --
3. Global business environment : the industry environment --
4. Corporate social responsibility and stakeholder analysis --
5. Analysis of the internal environment --
6. Managing the internationalization process --
7. International strategic alliances : partnership and cooperation --
8. The subsidiary-level strategy --
9. Headquarter-level strategy --
10. Global structures and designs --
11. Global management of change --
12. Global strategic control.
This new text is the first to offer a truly global, as opposed to multinational, perspective on strategy, covering both traditional strategic management topics and new topics such as corporate social responsibility. Global Strategic Management provides a thorough analysis and discussion of the concepts, processes and methods for developing managing and controlling strategies for global organisations. It includes a range of case studies of firms from emerging economies alongside those from the United States and Europe
978-0195685881
Strategic planning
International business enterprises--Management
International economic relations
658.4012 MEL