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Strategic brand management :

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston : Pearson, c2018. - xxix, 586 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.
Gratis

ISBN: 9789332542204

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.827 KEL

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