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Marketing strategy for the creative and cultural industries /

Kolb, Bonita M.,

Marketing strategy for the creative and cultural industries / Bonita M. Kolb. - xiii, 246 pages, 23 cm. - Mastering management in the creative and cultural industries .

Rs.3743/-
Amazon.in
IN-832/1

Includes bibliographical references and index.

ISBN: 9781138913639 (pbk.)

Subjects--Topical Terms:
Arts
Performing arts--Marketing.
Cultural industries--Management.

Dewey Class. No.: 700.688 KOL

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