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Lovemarks: the future beyond brands /

Roberts, Kevin

Lovemarks: the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley - New York, NY PowerHouse Books 2005 - 245 p. ill. (some col.) ; 25 cm.

TB1835
Rs.2715/-

ISBN: 9781576872703 (hbk.)

Nat. Bib. No.: GBA561051 bnb

Nat. Bib. Agency Control No.: 013256131 Uk

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Forecasting.
Advertising--Brand name products.
Trademarks.

Dewey Class. No.: 658.827 ROB

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