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Hooked: how to build habit-forming products /

Eyal, Nir

Hooked: how to build habit-forming products / Nir Eyal with Ryan Hoover - New York Portfolio/Penguin 2014 - 242 pages : 21 cm.

Gratis
Prof. Gayathri Sampath
Rs.599/-

ISBN: 9780241184837 (hbk.)

Subjects--Topical Terms:
New products.
Consumer behavior.
Consumers' preferences.

Dewey Class. No.: 658.575 EYA

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