Managing customer experience and relationships: a strategic framework /
Peppers, Don
Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers - 4th ed. - Hoboken Wiley 2022 - xxi, 483 pages, 27 cm.
Atlantic
3012893/02
$ 95.95
9781119815334 (hbk.)
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
658.812 PEP
Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers - 4th ed. - Hoboken Wiley 2022 - xxi, 483 pages, 27 cm.
Atlantic
3012893/02
$ 95.95
9781119815334 (hbk.)
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
658.812 PEP