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Nation branding: concepts, issues, practice /

Dinnie, Keith

Nation branding: concepts, issues, practice / Keith Dinnie - 3rd ed. - New York Routledge 2022 - xxxiii, 267 pages, 25 cm.

Atlantic
3013056/15
£ 43.99

ISBN: 9780367569891 (pbk.)

Subjects--Topical Terms:
Nation-state.
Place marketing.
Branding (Marketing)
International relations.

Dewey Class. No.: 352.748 DIN

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