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Destination branding: customer expectations from a branded destination /

Akhter, Rahma

Destination branding: customer expectations from a branded destination / Rahma Akhter - Germany Lambert Academic Publishing 2013 - iii, 47 p, 23 cm.

Atlantic
3013146/04
€ 39.90

ISBN: 9783846590836 (pbk.)

Subjects--Topical Terms:
Tourism--Tourism--Management--Tourism--Marketing

Dewey Class. No.: 650 AKH

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