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Global perspectives on strategic storytelling in destination marketing /

Campos, Ana Claudia

Global perspectives on strategic storytelling in destination marketing / Ana Claudia Campos and Sofia Almeida - Hershey IGI Global 2022 - xxii, 313 pages, 29 cm. - Advances in hospitality, tourism, and the services industry (AHTSI) book series .

Atlantic
3013227/10
$ 240.00

ISBN: 9781668434369 (hbk.)

Subjects--Topical Terms:
Place marketing.
Tourism--Marketing.

Dewey Class. No.: 910.688 CAM

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