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Managing festivals for destination marketing and branding /

Kulshreshtha, Sharad Kumar

Managing festivals for destination marketing and branding / Sharad Kumar Kulshreshtha - Hershey IGI Global 2023 - xxviii, 366 pages illustrations ; 29 cm. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series .

Atlantic
3013227/09
$ 250.00

ISBN: 9781668463567 (hbk.)

Subjects--Topical Terms:
Culture and tourism.
Festivals--Management.
Place marketing.

Dewey Class. No.: 910.688 KUL

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