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How to brand nations, cities and destinations: a planning book for place branding /

Moilanen, Teemu

How to brand nations, cities and destinations: a planning book for place branding / Teemu Moilanen and Seppo K. Rainisto - New York Palgrave Macmillan 2009 - ix, 202 pages, 23 cm.

€54.99
Atlantic
3013283/4

ISBN: 9781349306367 (pbk.)

Subjects--Topical Terms:
Place marketing--City promotion

Dewey Class. No.: 910.688 MOI

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