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Marketing data science: modeling techniques in predictive analytics with R and Python /

Miller, Thomas W.

Marketing data science: modeling techniques in predictive analytics with R and Python / Modeling techniques in predictive analytics with R and Python Thomas W. Miller - Noida Pearson 2023 - xviii, 458 pages : 24 cm.

Pearson
809060751/127
Rs.745/-

ISBN: 9789353065744 (pbk.)

Subjects--Topical Terms:
Marketing--Data processing.
R (Computer program language)
Python (Computer program language)
Data mining.
Data mining.
Marketing--Data processing.
Python (Computer program language)
R (Computer program language)
Marketing.

Dewey Class. No.: 658.800285 MIL

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