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Strategic luxury management: value creation and creativity for competitive advantage /

Planelles, David Millan

Strategic luxury management: value creation and creativity for competitive advantage / David Millan Planelles - New York, Routledge, 2022 - xiii, 247 pages ; 24 cm. - Mastering luxury management .

Shanti Books
170/21
£ 37.99

ISBN: 9780367858377 (pbk.)

Subjects--Topical Terms:
Luxury goods industry--Management.
Luxuries.
Strategic planning.

Dewey Class. No.: 338.47 PLA

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