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Consumer behaviour and the arts: a marketing perspective /

Colbert, Francois

Consumer behaviour and the arts: a marketing perspective / Francois Colbert and Alain D'Astous - New York, Routledge, 2022 - xvii, 139 p. ; 24 cm. - Discovering the creative industries .

Atlantic
3013855/08
£ 45.99

ISBN: 9780367207304 (pbk.)

Subjects--Topical Terms:
Consumer behavior.
Arts--Marketing.
Marketing.

Dewey Class. No.: 658.8342 COL

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