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Marketing in creative industries: value experience and creativity /

Troilo, Gabriele.

Marketing in creative industries: value experience and creativity / Gabriele Troilo. - London ; Palgrave Macmillan, 2015. - xiv, 369 pages, illustrations ; 25 cm

£44.99
Atlantic
3013926/2

ISBN: 9780230380240 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Cultural industries.
Arts.

Dewey Class. No.: 658.8 TRO

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