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Contagious: How to Build Word of Mouth in the Digital Age /

Berger, Jonah

Contagious: How to Build Word of Mouth in the Digital Age / Jonah Berger - New York, Simon & Schuster, 2014 - viii, 244 p. : 20 cm.

Atlantic
3014001/03
Rs.499/-

ISBN: 9781471111709 (hbk.)

Subjects--Topical Terms:
New products.
Consumer behavior.
Popularity--Economic aspects.

Dewey Class. No.: 658.8342 BER

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