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Competitive identity: the new brand management for nations, cities and regions /

Anholt, Simon.

Competitive identity: the new brand management for nations, cities and regions / Simon Anholt. - New York : Palgrave Macmillan, 2007. - xiii, 134 p. : ill. ; 24 cm.

£49.99/-
Atlantic
1177798/3

ISBN: 9781349352432 (pbk.)

Subjects--Topical Terms:
Competition, International.--Place marketing.--International relations.--Product management.

Dewey Class. No.: 910.688 ANH

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