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How Brands Grow 2 Revised Edition: including emerging markets, services, durables, B2B and luxury brands /

Romaniuk, Jenni

How Brands Grow 2 Revised Edition: including emerging markets, services, durables, B2B and luxury brands / Jenni Romaniuk, Byron Sharp - New Zealand : Oxford University Press, 2022. - xiv, 239 p. ; 23 cm.

£28.99
Atlantic
1178162/3

ISBN: 9780190330026 (hbk.)

Subjects--Topical Terms:
Technology --Management and auxiliary services --Technology --Management

Dewey Class. No.: 658.827 ROM

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