Better brand health: measures and metrics for a how brands grow world /
Romaniuk, Jenni,
Better brand health: measures and metrics for a how brands grow world / Jenni Romaniuk. - Docklands, Victoria : Oxford University Press, 2023. - xiv, 229 p. : illustrations ; 23 cm.
£20.99
Atlantic
1178162/2
9780190340902 (hbk.)
Branding (Marketing)--Public opinion.--Performance standards.
658.827 ROM
Better brand health: measures and metrics for a how brands grow world / Jenni Romaniuk. - Docklands, Victoria : Oxford University Press, 2023. - xiv, 229 p. : illustrations ; 23 cm.
£20.99
Atlantic
1178162/2
9780190340902 (hbk.)
Branding (Marketing)--Public opinion.--Performance standards.
658.827 ROM