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Managing Brand Transgressions: 8 Principles to Transform Your Brand /

Jain, Shailendra Pratap

Managing Brand Transgressions: 8 Principles to Transform Your Brand / Shailendra Pratap Jain, Shalini Sarin Jain - Berlin : De Gruyter, 2024. - xvi, 153 p. ; 24 cm.

€29.95
Atlantic
1178162/5

ISBN: 9781501521089 (pbk.)

Dewey Class. No.: 658.827 JAI

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