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Influencer industry: the quest for authenticity on social media /

Hund, Emily

Influencer industry: the quest for authenticity on social media / The influencer industry: the quest for authenticity on social media Emily Hund - Princeton, Princeton University Press, 2023 - xiii, 218 pages ; 25 cm.

Princeton University Press
2821440/118
£ 25.00

ISBN: 9780691231020 (hbk.)

Subjects--Topical Terms:
Social media--Economic aspects.
Internet marketing.
Influence (Psychology)

Dewey Class. No.: 302.231 HUN

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