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Strategic management concepts and cases: a competitive advantage approach /

David, Fred R.,

Strategic management concepts and cases: a competitive advantage approach / Fred R. David, Isaac Jacob, Forest R. David, Hanif Kanjer, Meredith E. David, Ranjan Chaudhuri. - 18th edition. - Noida : Pearson, 2025. - xxx, 460 pages ; b/w illustrations ; 28 cm.

ISBN: 9789361590955 (pbk.)

Subjects--Topical Terms:
Strategic management.
Strategic planning.
Business planning.

Dewey Class. No.: 658.4012 DAV

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