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Religion as brands: new perspectives on the marketization of religion and spirituality /

Religion as brands: new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and Jorg Stolz - London, Routledge, 2018 - xix, 256 pages : illustrations ; 24 cm. - Ashgate AHRC/ESRC religion and society series .

ISBN: 9781138546240 (pbk.)

Subjects--Topical Terms:
Religion--Economic aspects.
Branding (Marketing)
Consumption (Economics)

Dewey Class. No.: 206 REL

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