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Business & marketing across cultures /

Lee, Julie Anne,

Business & marketing across cultures / Business and marketing across cultures Julie Anne Lee, Jean-Claude Usunier & Vasyl Taras. - Los Angeles : SAGE, 2023. - xviii, 257 pages ; 23 cm.

ISBN: 9781529754377 (pbk.)

LCCN: 2022947629

Subjects--Topical Terms:
International business enterprises--Management.
Export marketing.

Dewey Class. No.: 658.18 LEE

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