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Redefining retail: 10 guiding principles for a post-digital world /

Kotler, Philip,

Redefining retail: 10 guiding principles for a post-digital world / Philip Kotler and Giuseppe Stigliano. - Hoboken, NJ : Wiley, 2024. - xxxvi, 358 p. : illustrations ; 24 cm.

ISBN: 9781394204700 (hbk.)

LCCN: 2023044148

Subjects--Topical Terms:
Retail trade--Technological innovations.
Retail trade--Research.

Dewey Class. No.: 658.87 KOT

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