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Stories of marketing in India /

Karandikar, Anand,

Stories of marketing in India / Anand Karandikar. - Mumbai : Popular Prakashan, 2022. - 277 p. : illustrations ; 22 cm.

ISBN: 9788195088263 (pbk.)

Subjects--Topical Terms:
Case studies--India
Marketing Management--India
Strategic planning--India

Dewey Class. No.: 658.8 KAR

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