Luxury retail and digital management: developing customer experience in a digital world /

Chevalier, Michel

Luxury retail and digital management: developing customer experience in a digital world / Michel Chevalier and Michel Gutsatz - 2nd edition. - Singapore, Wiley, 2020 - xxiv, 359 pages : illustrations ; 24 cm.

9781119542339 (hbk.)


Luxury goods industry--Management.
Retail trade--Management.

658.87 CHE

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