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International and cross-cultural business research /

Usunier, Jean-Claude.

International and cross-cultural business research / Jean-Claude Usunier, Hester van Herk and Julie Anne Lee - New Delhi : SAGE, 2017. - xvi, 178 p. : 25 cm.

ISBN: 9781473975897 (pbk.)

Subjects--Topical Terms:
International business enterprises--Research
Cross-cultural studies.

Dewey Class. No.: 658.049 USU

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