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Predictably irrational: the hidden forces that shape our decisions /

Ariely, Dan

Predictably irrational: the hidden forces that shape our decisions / Dan Ariely. - London : Harper, 2009. - xxii, 280 p. : ill. ; 20 cm.

ISBN: 9780007368549 (pbk.)

Subjects--Topical Terms:
Decision making.
Economics--Psychological aspects.
Consumer behavior.
Decision making.
Thought and thinking.
Reasoning.
Economics--Psychological aspects.
Consumers.

Dewey Class. No.: 153.83 ARI

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