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Challenges of merchandising strategies in fashion retailing: a study on private labels vs manufactured brands

Krishnan, N.V.H and Venkatesh, S.Prasanna

Challenges of merchandising strategies in fashion retailing: a study on private labels vs manufactured brands 2008 - 2008 - 14-21 V. 38 Issue. 3

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Fashion;Retail market;Retail sector;Brand;

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