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Marketing strategy adaptation on the anvil of market and institutional variations:MNCs and emerging economics

Sharma, Navneet and Saini, Gordhan K

Marketing strategy adaptation on the anvil of market and institutional variations:MNCs and emerging economics 2008 - 2008 - 03-15 V. 38 Issue. 6

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Strategy;MNCs;Market institutional variations;Emerging Economics;

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