Exploration of place brand attributes: a study of Bangalore city
Vandewalle, Ian and Phadke, Suniti
Exploration of place brand attributes: a study of Bangalore city 2008 - 2008 - 03-07 V. 38 Issue. 5
Marketing
Brand;Palce branding;City brand;Bangalore;
Exploration of place brand attributes: a study of Bangalore city 2008 - 2008 - 03-07 V. 38 Issue. 5
Marketing
Brand;Palce branding;City brand;Bangalore;