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Comparison of full profile approach and self explicated approach of conjoint analysis: an empirical evidence

Kapur, Sandeep et al.

Comparison of full profile approach and self explicated approach of conjoint analysis: an empirical evidence 2008 - 2008 - 45-56 V. 08 Issue. 01

Subjects--Topical Terms:
Management Research

Subjects--Index Terms: Toothpast;Colgate;Close up;Pepsodent;Self explicated approach;Full profile approach;

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