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Influence of TV advertisements on childerns buying response: Role of Perent child interaction

Verma, D.P.S and Kapoor, Neeru

Influence of TV advertisements on childerns buying response: Role of Perent child interaction J5138 2004 - 2004 - 73-96 V. 5 Issue. 1

Subjects--Topical Terms:
Management

Subjects--Index Terms: Advertisement;Television(TV);

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