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Learnings from Customer Relationship Management(CRM) implementation in a bank

Gupta, M P and Shukla, Sonal

Learnings from Customer Relationship Management(CRM) implementation in a bank J5137 2002 - 2002 - 99-122 V. 3 Issue. 1

Subjects--Topical Terms:
Managenment

Subjects--Index Terms: Customer Relationship Management(CRM);Banking;

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