Implications of corporate social responsibility on marketing performance: a conceptual framework
Chahal, Hardeep and Sharma, R.D.
Implications of corporate social responsibility on marketing performance: a conceptual framework J5343 2006 - 2006 - 205-216 V. 6 Issue. 1
Marketing
Corporate Social Responsibility;Socio marketing strategy;
Implications of corporate social responsibility on marketing performance: a conceptual framework J5343 2006 - 2006 - 205-216 V. 6 Issue. 1
Marketing
Corporate Social Responsibility;Socio marketing strategy;