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Effectiveness of price discount levels and formats in services industries

Hu, Hsin-Hui Sunny; Parsa, H.G. and Khan, Maryam

Effectiveness of price discount levels and formats in services industries J5344 2006 - 2006 - 67-86 V. 6 Issue. Special issue

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Service industry;Price promotion;Discount formats;Discount levels

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