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Determination of potential for customer satisfaction and dissatisfaction in Mobile handsets using Kano Model

Mishra, Hari Govind and Mahajan, Chetna

Determination of potential for customer satisfaction and dissatisfaction in Mobile handsets using Kano Model 2008 - 2008 - 08-13 V. 38 Issue. 11

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer satisfaction;Mobile Handset industry;Mobile Phones;Kano Model;

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