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Measurement and Validity of Jennifer Aakers Brand Personality Scale for Close Up Brand

Sekar, P C and Thomas, B J

Measurement and Validity of Jennifer Aakers Brand Personality Scale for Close Up Brand 2008 - 2008 - 03-12 V. 38 Issue. 10

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Brand;Brand Personality;Close up Brand;Brand Management;

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