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Measurement in marketing: a study on construct validation with special reference to multitrait multimethod(MTMM) matrix

Markose, Binu and Jayachandran, S

Measurement in marketing: a study on construct validation with special reference to multitrait multimethod(MTMM) matrix 2009 - 2009 - 03-08 V. 39 Issue. 7

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Validation;marketing;Construct validation;Multitrait Multimethod(MTMM) Matrix;

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