Consumers perception of private brands: an empirical examination
Kokatnur, Shilpa S.
Consumers perception of private brands: an empirical examination 2009 - 2009 - 38-44 V. 39 Issue. 1
Marketing
Brand;Branding;Brand Management;
Consumers perception of private brands: an empirical examination 2009 - 2009 - 38-44 V. 39 Issue. 1
Marketing
Brand;Branding;Brand Management;