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Comparative study on the perception level of the services offered by LIC and ICICI prudential

Keerthi, Pa and Vijatalakshmi, R

Comparative study on the perception level of the services offered by LIC and ICICI prudential 2009 - 2009 - 40-54 V. 39 Issue. 8

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Life Insurance Corporation(LIC);ICICI;ICICI Prudential;

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