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Measuring brand recall in print media advertising: a study of selected brands of personal care industry

Goodwin, D.R. and Priyadarshni, Jyothsan K

Measuring brand recall in print media advertising: a study of selected brands of personal care industry 2009 - 2009 - 22-28 V. 39 Issue. 10

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Media Advertising;Advertising;Brand;Print Media;Personal care industry;

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