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Factors responsible for choice of FMCG products: a case study of the consumers of dental care products

Bhattacharyya, Pinaki Ranjan and Mazumdar, Sitanath

Factors responsible for choice of FMCG products: a case study of the consumers of dental care products 2009 - 2009 - 23-27 V. 39 Issue. 8

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Dental care;Dental care products;FMCG Products;

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